Download How to Launch a Magazine in this Digital Age by Mary Hogarth,John Jenkins PDF

By Mary Hogarth,John Jenkins

energetic and fascinating, How to release during this electronic Age adopts a pragmatic consultant for college kids and green editors, detailing the method of developing and launching a brand new book -- be it electronic, print or a mixture of either. utilizing case stories, theoretical/critical insights, and tests/exercises, this is often the 1st how-to to include electronic applied sciences, together with a spouse site with extra help with podcasts, internet hyperlinks, boards and timed stay writer chats.

The key to the text's luck is its skill to surround the full strategy. It starts off with the preliminary notion and follows the method via to constructing a marketing strategy in addition to environment an article technique to in achieving and keep an viewers in a electronic age -- the place conventional print codecs face an doubtful destiny. It contains checklists and lifelike timescales for generating a digital/print journal, for either the operating expert and the coed within the lecture room setting.

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